Analysis of Emmerdale and Coronation Street websites

Analysis of Emmerdale and Coronation Street homepages

As part of my groups secondary research into soaps we looked at soaps homepages online. We looked at what the site had to offer to the audience and how it attracted and benefited them.

EMMERDALE SITE ANALYSIS:
-The Emmerdale site has a lot to offer the audience. It provides them with the opportunity of watching previews and ability to catch up on past episodes. The site has a number of special features which both attracts the audience to both the site and the tv show. For example, they offer video specials, galleries, news, gossip and the chance to see new arrivals to the show. The site also allows the audience to find out about the cast with the opportunity to read about cast and characters. They also use a combination of medias to make the experience of finding out about the show even more exciting. For example they have areas on the site for the use of webcams, widgets and also mobiles. The site also includes a page of feedback for the audience allowing them to post topics and comment on them. To increase the popularity of the show the site offers the audience to become apart of the soaps fan club. Members of the club receive soap merchandise and future information on the soap.

CORONATION STREET SITE ANALYSIS:
-Like the Emmerdale site the Coronation Street site had a number of features which attracted the viewers to watch the soap. For example the site provided the viewer with the opportunity to watch 'previous' and 'coming up' episodes of the show keeping them as up to date on the storyline as possible. This was also easily accessable for the viewer, as you did not need to download the video. The site also includes 'cast talks'which allows the viewer to watch videos of the cast talking about their characters and storylines. The site also offers the viewer a section on the news of up and coming characters and which actors will be joining the cast, they also include gossip about the lives of the cast and whats happening in their real lives. To keep the viwer interested in the storyline the site includes a gallery of picture taken over the weeks episodes. This also has a section for the up and coming episodes giving a spoiler away to the viwer. The gallery also includes pictures from past big storlines to remind the viwer of what has prviously happened.Also on the site there is a section dedicated to some of the popular characters in the soap, informing the viwer of ther statistics such as dste of birth, adress, workplace, like and dislikes... Like the Emmerdale site there was a section of the website for the viewers feedback on the soap, this also included frequently asked question by the viewers. This indicates to the audience that their views are important to the soaps directors/producers and believe that their views may be taken into consideration.